Learn more about some of the Marketing team's recent projects.
UNH Commencement 2024
Every spring, UNH celebrates the graduation of students all across the university. The Marketing team works hard to ensure that those who can't attend the ceremony can follow along at home and that once the big day is over, graduates and their families will have content to reminisce on the culmination of their UNH experience. For Commencement 2024, the UNH Marketing team was able to capture powerful and memorable moments through photo, video and social media across all ceremonies.
Nostalgic Redesign of 2024 UNH Reunion Materials
Low reunion attendance post-pandemic led to a desire to reinvent the creative look and feel of reunion marketing materials. The goal for 2024 was to go in a new creative direction that pulled on the heartstrings of alumni, created nostalgia, was segmented to each class year and was accessible.
UNH Today Story on Mysterious Dog Illness
When Keith Testa, editor of UNH Today, saw news stories about a mysterious dog illness spreading across social media, and learned that UNH researchers were playing a critical role in solving the mystery, he saw an opportunity to interview UNH researchers for a UNH Today story. “The cool thing about this was it was breaking news,” Keith says. The illness’s widespread reach would provide the opportunity to show the far-reaching impacts of UNH research.
UNH Cucurbit Program Video
When the UNH Marketing Team collaborated with the College of Life Sciences and Agriculture to tell the story of UNH’s legacy cucurbit breeding program, a true integrated project came to life, including a four-minute YouTube video, a UNH Today article, a THRIVE story, a social media collaboration and more.
